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Interview with Josélito Tirados, Marketing Project Manager at
Cafés Bibal
Bulk SMS marketing strategy: how can hospitality and catering suppliers use it to gain a competitive edge?
Company Overview
A master roaster since 1955, Bibal is a major player in the coffee industry in the South of France. More than 200,000 cups of Bibal coffee are enjoyed every day in the Languedoc-Roussillon region, particularly in Montpellier. The company offers whole bean and ground coffee, Nespresso-compatible capsules, and teas, as well as coffee machines and maintenance services.
The Challenge
Proactively communicate with café, hotel, and restaurant managers before sales team deliveries, and be able to automatically alert technicians in the event of a coffee machine breakdown.
Key Issues
Managers often only have their mobile phones on hand to communicate with Bibal. Vending machines require rapid technician intervention in the event of a breakdown, which necessitates an instant alert channel.
Objectives
Generate customer interest before delivery to drive additional sales when the sales teams visit, and automate technician alerts to reduce response times.
View data and practical statistics
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The solution implemented with Octopush
Café Bibal — Channels used
Cafés Bibal has implemented two complementary use cases: B2B SMS marketing campaigns and automated technical alerts via the Octopush API. Channels used: SMS campaigns, automated SMS API, Octopush platform.
Café Bibal — Features
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Café Bibal — Timeline
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Café Bibal — Why Octopush?
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Concrete results achieved
Additional sales
Customers research products before their visits, making the sales team's job easier and increasing order volumes.
Technical responsiveness
Technicians receive instant alerts in the event of machine failure, significantly reducing response times.
Direct communication
SMS stands out as the only channel truly checked by HoReCa managers, who always have their smartphones in hand.
What our customers say about us
Simple and effective SMS package service. The usage tracking platform is user-friendly. You can see where you stand at a glance. Attractive pricing.
4.8
3.7
Verified Reviews
4.9
Capterra
4.9
G2
4.9
Trustpilot
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